During the early days of the craft beer boom, micro brewers weren’t really competing with macro breweries like Budweiser or MillerCoors. Their product was completely different. But now that sliver of craft brewing has boomed into a market-share-gobbling behemoth, and the factory brewers are shook. This past year, Fulton targeted the multinational Super Bowl advertisers with their Standard Lager imprint — a brassy amber that could’ve been a market leader in the 1970s. This follows on the heels of Third Street’s Minnesota Gold Lager, a tallboy that was formulated to bridge the price gap between your local six-pack and the big-name twelver. On a smaller scale, you see this rebellion in Fair State’s Du Pounde and Enki’s Litmus Test — a shot across the bow of big beer declaring that there is no safe territory in the craft revolution.