It's tough being a guy who loves clothes. Your girlfriend gives you shit about it. But what does she know about breaking in raw denim? Luckily, there is a place in Minneapolis for men with such a problem: VS Social Standard. The walls and tables are painted black to contrast with the glowing neon and pastel brightness of the clothes. Here, men can swim in custom brands like WeSC, Alife, Kid Robot, and Proof 7. If you've never heard of those brands, don't fret—think sexy bright colors and original cuts. For sneaker-heads, VS carries limited-edition New Balance, Supras, and Creative Recreation, among others. And for those who love fixed-gear-bicycles, the store can hook you up with Velocity Deep V rims, a track frame, or just rap with you about the latest Keo spin on YouTube. There's no reason to road trip to Wicker Park with this place inside our own city limits. The prices are decent, too.